Brand
message, as Microsoft plans to challenge Apple iOS and Google Android,
Windows 8 (hereinafter referred to as "Win8") to solve the problem of
shortage of system applications, Microsoft plans to change strategy and
to share the profits with the application designers and notebook brands
to help strengthen the application database.
Google
announced early this year, Google Play Store to download up to 11
billion times the number of applications for the platform of 500,000. Apple
announced in March this year, its application store downloads reach 25
billion times the current number of applications for 600 000. These data gave Win8 enormous pressure, the latter until the second half of this year, will join the application war.
PC makers, said the software development community can easily lead to the cluster effect. As
long as a system software platform by several successful applications
to attract the attention of consumers, the platform will attract more
software designers, and then the platform to the rapid accumulation of a
large number of applications.
When
more applications available to the handheld products for the consumer
entertainment purposes, the software platform will be more attractive to
consumers, to help enhance the hardware sales. Upgrading
of hardware sales to attract more application designers added to the
platform, the development of more applications and create an ecosystem.
PC
makers have been vigorously promote Win8 products, and in the
implementation of a variety of touch screen applications, and design
their equipment to play the maximum potential of the system, but the
application performance of the system is still a major worry of the
upstream and downstream partners.
Despite the challenges of the failure of the industry of intelligent machines, but Microsoft has changed the attitude of Win8. Microsoft
accounted for 90% share in the PC operating system, they decided to
change all the profits of the Win8 rule strategy, and application
designers and PC manufacturers.
First,
Microsoft will require the application designers to develop Windows
applications, the profit share than Apple and Google can provide;
Secondly, if consumers buy hardware brands recommended applications and
hardware brand will also receive a certain profit is divided into . However,
the PC brand for refusing to disclose the profit sharing ratio,
Microsoft also declined to comment on profit-sharing system.
The
news that hardware vendors will not participate in application
development, but can be recommended for consumer applications. Once consumers were unable to find the appropriate application to meet the needs of hardware brands will play a role. Brands will also help provide application management, application designers attracted by strong hardware sales. The news that Microsoft will provide PC brand to provide a new source of profit.
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