The following is the fruit ninja developers Evgeny Kosolapov CEO Phil Larsen, lecture Record:
Thank you very much! I am very excited to be able to come to China, this is also the third time I come to China, each time you come to China I have a better understanding, and understanding the development of the mobile Internet industry in China. Very honored to talk about our experiences on the mobile Internet as a guest. Evgeny Kosolapov is focused on the development of a mobile technology, we focus on to make the game more exciting.
I am our company's chief marketing officer, responsible for marketing and advertising work. Our company did not set up a dedicated sales or marketing department. We do not have a separate design or development department, in accordance with the project for product development. From the first day of production, product development combined. The CEO of our team is a cool person, and do not know if you have no understanding of. In addition, other colleagues are also very good.
Next, tell us about the background of our company, was founded in 2001, mainly members in Brisbane, Australia, beginning to do hand-held terminals, and subsequent transformation, better use of digital platforms, we also have some accumulated through These accumulated We hope to be able to put forward their own ideas and thoughts, to do their own R & D products on the PC platform and the mobile Internet platform. Casual games on the mobile platform is already the industry leader in sales revenue is also top in the industry. Each of us to launch a new game will become a synonym of success. We want to train themselves into a long-term brand, "a hundred years old.
Next, we will provide some of the original game for the APP application. The beginning of our game fruit ninja we have heard, there are some names sound Jiaoshu, a series of games including the zombie era, Devil impact. We are an Australian company, but also a global company. I am proud to be able to work on a global scale as an Australian. Our team is the same with the other leader, very competitive. We are a family with 60 members, including five internal team is responsible for different projects, each team has a different ability to mix, through the adjustment of such a structure to ensure that the length of the combination to achieve the optimal use of resources. Our corporate structure is very flat, and everyone can put forward their own ideas to put this idea into product development. Our emphasis is on action, every week there are many opportunities for exchanges to gather information, to convey this information to other colleagues to understand their feedback. Constant iteration.
We also hope to have a good balance between entertainment and work, and sometimes had to work overtime, but as Australians we love joy of life had a little easier, for example, has its own studio in Sydney, Spain. (Figure) This is the first party in Australia last year, we are very happy together, we hope to make a return to the work of the staff efforts.
Next, talk about the fruit ninja.
We think this is a fusion of many talents and intellectual resources results. Our fourth floor there is a special booth to introduce our company and our company's products, everyone interested can go there to look at the demo look. Fruit Ninja is a world-class success iOS platform on all charges game ranked second, we know that the first is our good friend, "angry bird", we ranked second, very good sales. However, we team with the angry bird is very good friends. 200 million of fruit ninja global downloads, tour one of the top ten games in the 80 countries ranked the most, we make every effort to reach such a goal, a lot of fruit ninja rank the top five games.
Also see in China, where a variety of fruit, mobile gaming is to evoke the most instinctive reaction, to see the fruits sure you want to cut, which is the charm of this game, we think of strength, but the game play very simple, this is the secret to our success that anyone can get started playing this game, two and two hundred, although all ages. And very easily download this game, you can use on different platforms, as long as it is installed the touch screen can be used. It also has various modes, so you can apply to different market segments, and there is no language barrier.
We hope that each phone fruit ninja game, we hope that all national platforms launched the best version, suitable for a wider variety of platforms and terminal equipment, but also involves more web content, but also introduce more Content and products, to better attract people associated it with the game. In addition, with major consumer brands fruit ninja build a consumer brand. In China and India, we hope to be able to create value-added some co-operation of the franchise relationship. In franchising, we can also do the same cooperation in multimedia and other content.
The same time, May is the month we have an important message published here can not disclose details of the next week you will see a big surprise.
Our partners include McDonald's, DreamWorks, these are some of our derivative products, including some toys. GETPACK JOYRIDC This is our another product. This is a platform game, a flight bag and allows you to experience the joy of flight! Also on this basis, we do more product development and promotion, including our other products, such as the zombie century also do a similar expansion. This product is free, it can also be compatible on many platforms. This product has reached 25 million downloads in only taken the first step, the first step to make us feel very pleased, it can fly higher. Buy game currency in the game platform reached 500 billion, including the inside, if you go buy some new scene, or the protagonist's clothing, you need a virtual currency, virtual currency has reached 500 billion. For example, some equipment can be of any you fly easier. We also produced a new system to make the game easier to play, our user retention rate is very high, many users really like this product, we put this product into China, but also a great success. The protagonist of this game, we give him to write a story will, so to allow everyone to learn more about this game, to understand the protagonist in the end is doing, and why in this game? This allows people to play this game have a better resonance. We can also extract some of the highlights of this game into the future of the game.
Outlook of the entire company, in 2012 we will launch more games, our industry is to do game development, so we need to continue to introduce exciting game more and better. We hope to become a world-class game developers face all major platforms to launch our products. Of fruit ninja and GETPACK JOYRIDC will further expand and introduce more products and services, to cooperate with the world's leading enterprises to expand our product coverage distribution network, creating more revenue. We hope to have more cooperation with other industries and enterprises, they can help us to expand their business, in turn, we can also provide mutual benefit to help.
Our concern is how to give the fans and to provide support. We hope to become the world's first mobile game developers. From the different pipes, channels to interact with supporters. Their entertainment, the feeling center. We have now a member of the first echelon, and we hope to become the first in the world, of course, to do greater and better, have more game developers, I hope to have more supporters, thank you!
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