Evernote CEO Phil Libin lecture Record:
Thank you! I am very honored to come to Beijing, each time you come to Beijing, I feel this passion, this enthusiasm. Beijing has become an innovation or entrepreneurs gathered in the international metropolis. I am the CEO of Evernote, Evernote is what to do? Evernote is to create a so-called second platform, we want to provide the service, smarter, more creative and productive. You remember some of the information in the life and work? We want this information to become more intelligent. The Evernote Company is set up in Silicon Valley's fastest-growing enterprises, mainly through word of mouth spread, including colleagues, family and friends spread growth.
My theme today is mainly concerned about the impact of the mobile Internet entrepreneurship. Evernote was successful, mainly brought about by the Internet, including mobile, including social. All these new trends in these trend emerged in the past few years being out. Three years ago, Evernote is a little-known enterprise, but Evernote have very high awareness, but also created a multibillion-dollar value. The mobile Internet is a new opportunity for us. Mobile technology to fundamentally change a lot of things, the main change is that it has changed the focus of the enterprise, many companies only concerned with one thing, is the focus of attention to product quality and user experience. The reason is simple, five years ago If you are a corporate, a new software for distribution, advertising, do the marketing, there are channels, but now have a social network, with the APP, these do not have control make a good product, and tomorrow we all know, the day after tomorrow we are using. Mobile technology can make our business focus on doing one thing only, and is focused products.
The focus of the biggest changes over the past few years the biggest change in the mobile Internet, the first move to change the configuration of the enterprise resource. Evernote is my third time to the creation of enterprises, the first company founded by a technology-oriented enterprises, we spent about 30 percent of resources to do product research and development, and another 70 percent do logistics, channels, marketing, this 70% is not to our advantage Our strengths are the products. But spent a lot of resources to do the work of the non-dominant. Felt not enough effort, now is not the case, the vast majority of resources are used in product development.
The second fundamental change, we have changed views on the competition, we now move social environment is very competitive. But the company just can create more value through collaboration. The competition is everywhere, as an enterprise wants to get consumers. Past competition was lost must win now is through cooperation in order to be successful. We see that many companies have created millions of value, how this value is created? Through collaboration and value-added creation. Mobile technology has changed our awareness of competition.
Its representatives to the last change, mobile technology has changed the business point of view of their global influence. The past, most companies feel that I am a local business, I have the first enterprise was founded in Boston, twine, I think it is a state enterprise, not an American businesses, but any business will become a global enterprise, because you may have users around the world. I now realize that some young people, their entrepreneurship, their views may be, you're not a Silicon Valley company, not a Chinese company, not Japanese companies, they venture to the beginning of the idea is to build a global company. A global company means that your products are marketed worldwide, and now this has no meaning. Now is your product around the world, global manufacturing. Especially technology companies, our products may be in the world at the same time various innovative local production and R & D in parallel. Our company now has a higher level of global influence, our entrepreneurial spirit, entrepreneurial culture as well.
Beijing is also the Evernote notes impression in China, specifically in China released a product. Behind this product has done a lot of preparations for our decision is to support the Chinese market as much as possible, as much as possible to cover more users, including users in China, to provide a better notebook experience. In fact, China is our third largest market, the United States, the second in Japan, the end of this year China will surpass Japan. We need the user's experience is more reliable and stable. Because the speed of the Internet between China and the United States sometimes delay, the user experience is very bad, how do? A cluster of servers in China, in cooperation with Chinese enterprises, Chinese users to provide the experience of the most excellent impression of the notes. This impression of notes can be downloaded experience, Chinese users can create their own new account. Local service certainly has many advantages, first is the performance of the advantages of reliability, speed is very good.
Secondly, we hope to be able to make full use of the user's creativity and the creativity of local developers, to provide a Chinese version of the API can use local developers, some of the better application of our products to experience the real China. of. Chinese APIs APP can choose to run on servers in China or California on the server running, and both can. As a young developer can test this level in Taiwan above, and can be used globally. And we provide the support of the four languages.
Today I see a lot of people with the impression notes. Before, you may use our English, we hope that the future of China has a more mainstream user groups. We have local customer service can now provide. All the Evernote application in the next few years will be updated on this version in China, and existing users are free to choose which version.
Before, we are not particularly clear not to go this road? We also unclear whether the commitment to develop the Chinese market? But we have heard many very good recommendations, especially recommendations from the Silicon Valley, they say that you enter China to be a bit slower, may the past, Chinese enterprises in Silicon Valley, there may be some misunderstanding, Chinese companies into the U.S. market is the same, but also not particularly good success stories. But we can not give up such an opportunity as an innovative city. So we follow the Chinese rules of the game to play, we hope not only to help themselves can also help Chinese enterprises to success in Western markets and the U.S. market, which is the most important point. We hope to quality success in any one place in the world can.
Difficulty of doing business in China has done a lot to prepare before they come, but we feel can not be because of this fear does not enter the Chinese. Because in the long run to seize this opportunity, because Evernote is made of century-old does not want to do a few years to earn some money on the sell, we specifically target users, we hope to have emotional resonance. We hope that this is a reduced version of the entire world view. For example, a few years, a few hundred years, China must be an integral part of the market in the strategy of our centuries. We come to the Chinese market first to find the most appropriate business model, we hope in China's domestic development and construction of paper models. Not to say that our impression of notes to engage in a Chinese version, we developed products suitable for Chinese, we have a team, this team of six people, we have just opened an office in Beijing, immediately aggressively recruit talent. Beijing Office to do business development, marketing and so on. But also do the design, research and development, customer management, the last word, Evernote can do a product you like.
Our investment also brought a lot of experience, we want to be able to appeal to Chinese users in the long run, if you own the creation of a company is very passionate, more importantly, you can not make a thing so that hundreds of millions of people a sense of interested in our team are interested to fight with us, we hope to create a better products and services to Chinese users. Thank you!
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